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Our Story

Since 1971, Wealth of Health Natural Market has been providing the finest quality national brand dietary supplements, natural medicines, sports nutrition, herbs, teas, books, health and beauty products, aromatherapy, foods and health education and information in a fun, comfortable, clean and safe environment.

Make us your doorway to total health all year long! Our staff has well over 100 years combined experience in the field of nutrition, specialty foods, sports nutrition, dietary supplements and natural medicines. We are eager to educate you, answer your questions, and help guide you on your way to total health. Everyone on our staff has attended manufacturer‘s and/or national training sessions and lectures at manufacturer‘s facilities and trade shows. We’ve been to the manufacturing facilities of Nature’s Way, Twinlab, Nutraceutical, Terry Naturally, and Enzymatic Therapy, and have attended hundreds of lectures all over the U.S. by leading medical and naturopathic doctors, herbalists, nutritionists, and authors. For nearly 20 years, Bill hosted a radio show “Wealth of Health Nutrition Hour”, interviewing the leading doctors, authors and nutrition experts from around the world.

Meet Our Staff


Bill and Dasha – Married for 30+ years, with one daughter and 3 grandsons. Avid exercisers, road cyclists, scuba-divers, and travelers. Bill has an engineering degree from NY Maritime Academy, and has served 10 years in the U.S. Naval Reserve, getting out in 1995 with the rank of LtCmdr. Dasha has a business management degree from ISU. Bill is fluent in Russian, and Dasha is fluent in Czech and German.  They have owned the store since 1996.  Bill frequently appears as an expert guest on many local radio and TV programs.

Assistant Manager

Elizabeth Ellsworth – Liz has been with Wealth of Health since 1998. She started learning about the healing power of nature when she was a teenager and conventional doctors could not answer her questions.
Liz addresses the whole person mentally, physically, and emotionally to regain overall health.  She is a Harmonic Light Therapy Practitioner who is also certified in FootZoning and ThetaHealing(R).

Business Manager

Caroline Hemsley – A single mother of three girls, 2 dogs and 2 cats, Caroline came to the Wealth of Health from the pharmaceutical industry in 1999. Caroline really likes working with the public, and help people feel their best. She likes reading murder-mysteries and adventure stories (over a cold liquid extract of hops).

Assistant Manager

Steve Gardner is an Idaho Falls native and a graduate of Bonneville HS. He attended Idaho State University where he earned a B. S. degree in Nutrition and Dietetics. His career began as a personal trainer at Apple Athletic Club where he worked closely with clients for fifteen years on both their fitness and nutrition goals.  He then moved to Texas with his family and spent three years at 24HR Fitness in fitness management. The Covid chaos precipitated a move back to Idaho Falls, and nine months as a GNC manager.  Throughout his career. Steve has earned and maintained his ACE certification as a personal trainer and fitness nutrition specialist.  In his spare time, Steve enjoys time with his family – wife Amanda, their four children, one grandbaby, and puppy Jack – traveling. His wife and family are his favorite pastime. He also enjoys singing and cooking.

Assistant Manager

Taunda Riecke – Taunda has been at the Wealth of Health since 1999, has lots of 1st hand knowledge with digestive disorders and is eager to help customers.

Sales Associate

Josh Roberts came to us from Boise, where he was a personal trainer.  He is also a co-owner (with his dad David) of a personal training studio called ‘Fitbody’mind and soul.  Josh has has always had a passion for exercise and maintaining an overall healthy well being.  He has a number of certifications through ISSA, including fitness, nutrition, and strength and conditioning.  Josh is hungry for knowledge and continues his education daily.  He can help others achieve their fitness and nutrition goals, sticking to the fundamentals because fundamentals work.  Josh can tailor a program suitable for you…because every ‘body’ is different. He offers one on ones and group training.  Check out Josh’s FB page Fit Body

Sales Associate

Katya Ayzin – Katya is Bill and Dasha’s daughter, and is a third generation working at the Wealth of Health. Now with 3 boys of her own, natural medicine and clean nutrition are even more important for her family’s health.